First of all, there are not tricks guaranteed to be all in top, well
with the sight of all. It should be known that the engineers occupying
itself of search engines (Google, etc) do not say how the sites in
their engines are referred. And even less how to be made the ranking,
C-with-D the order of the turned over list. Some speak here about
magic precisely because one does not know how are made these choices.
There are two type of index quite distinct:
The directories, whose indices are updated by additions made by the
webmasters of the sites (ex: Manitoo) the lists, whose indices are
updated by robots surfants on the automatic site of manner (Ex:
Google) With the obviousness, none of these types is perfect, this is
why Google has also a directory (here) and Yahoo, which was originally
a directory, a list (Yahoo seeks from now on by defect, the there
being directory).
There are means of knowing
what a machine referred of a site. For Google, it is enough to him to
say to seek on a quite particular site all the pages not containing an
improbable word. Example: zadsl.ch One finds the list of the pages
thus that Google has reference of this site, the pages that it connait
some.
It was a time when, by filling the meta well on
the pages, one could act effectively on referencing. But that made
well a long time which the majority of the search engines build their
index much more on the text contained in the pages that in these
metas. It was indeed too easy to cheat by putting for example ' pamela
anderson, Microsoft, free' in these meta-tags. It is thus the visible
text of the page which imports much more.
One said it,
from now on the principal search engines are filled by robots which
surfent on the Web. And these robots can index only text: it is still
impossible for them to read text which would be in images or applet
java. It is there that the respect of the standards of the Web
is important. For example, by filling the parameter alt well of the
tag image, one allows the search engines (and the blind men, in
particular) to have access to this information which they cannot have
differently.
Regardons how one of these robots sees
sites. Here the site sysco.ch. The site being in text and valid XHTML,
one sees what the robot could index there. Here another site. The site
having a navigation in flash and images without alternate texts,
it is seen well that the robot can nothing index here. This site will
thus very badly be referred Rappellez you that, so that your site left
in the result a recheche launched on a word, this word must appear on
your site, it is an indispensable condition there. In the same way,
certain engines support the local language (ex: a French site on
monMoteur.fr). To benefit from it, it is necessary to be sure that
your site (and surtotu its homepage) have text suffisemment so that a
robot can guess the language of it. A homepage with a film flash
and right ' Skip intro' as only text will not allow the robot a
devienr the language.
The structure of the
documents is also one of the keys of referencing. Higher in this
article, one sees a bond ' ici' and a bond ' là'. It is a little as
if one had put ' click ici': the robot cannot submit relationship
between the word which acts as bond and the dependent page and the
indexing. A better example would have been to put the directory of
google at the place of ' ici' and the directory of Yahoo in the place
of ' là'. In addition to the bonds, others tags HTML are succeptibles
to facilitate referencing. Thus look at bad examples of titration of
document Web. There is extremely to bet that the title of the pages
has a consequent weight on the ranking.
Another way is
the number of sites having a bond towards yours. It is established
that the more your site has bonds pointing on him since other sites,
plus your site is regarded as important and more you will be close to
the chief candidate in the result of research.
Accordingly in
particular, the inscription with regional directories (for example
gaspesy, bet-north or it valley-of-through) perhaps a good idea.
Attention however: the majority of these directories offer two
products: A priority inscription, with moultes small things include,
but often paying. A summary and nonpriority inscription, gratuiteSi
you want to be registered in several of these directories, with the
paying option, the budget can go up very quickly (order of magnitude
of CHF 50 - per directory). You put the question then: do I seek
sometimes something in this directory? If it is not the case, why do
you think that your customers would do it?
Always in the directories, there are also the professional
directories, for example a directory referring only manufacturers of
doors out of wooden. There, it extremely to bet there that your future
customers seek in such tools. This way perhaps more important for you
than the regional directories, only based on the geography.
Lastly, we warn to you against temptation to cheat with the
search engines: the most severe sanction is the setting in black list
of your site. It will apparaitra then never again in the results of
research. Certain companies promising of the guaranteed results can,
with or without your assent, to have such practices. It goes without
saying that it is your site which will be possibly the ' victime'
blacklistage and not that of the aforementioned company. To say to the
persons in charge for the engine, afterwards, that it is not you but
the company which of it is responsible will probably not change
anything with the fact: your ousting of the lists of results of the
engine will be maintained.
